ZyroFisher has entered an exclusive UK and Ireland distribution partnership with DEITY Components, the American manufacturer of premium race goods.
Sitting within the Zyro portfolio of brands, DEITY will be serviced by an experienced team of Account Managers as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by Brand Manager Andy Shepherd.
DEITY was founded by Eric and Sadie Davies who wanted to bring a higher level of style and culture to their products. The press statement said: “With industry leading product development, extensive testing and unparalleled attention to detail, DEITY Components have become the desirable benchmark when it comes to adding that ‘factory’ touch to the bike.”
Riders from the UK such as Brendan Fairclough and Chris Akrigg will be representing the brand in 2019.
Eric Davies, Owner and Founder of DEITY, said: “The demand for DEITY in the UK has been staggering and we could not think of a better fit to our brand, our heritage, culture, and direction than ZyroFisher. The UK is a primary focus for us and we are excited to be working shoulder to shoulder with the best to bring DEITY to the UK in a very big way.”
Ian Calvesbert, Chief Commercial Officer, ZyroFisher, said: “We are very pleased that DEITY have joined the ZyroFisher portfolio as we become their exclusive partner in the UK and Ireland. We look forward to growing the brand and sharing DEITY’s heritage and ethos with a wide range of mountain bike riders.”
Initial stock of DEITY components will be available from ZyroFisher from May 2019 and retailers will be able to view the product lineup at this weekend’s CoreBike (27-29 January 2019). ZyroFisher will have their brand portfolio on display in the Aston room.