digiBike* postponed until end of March 2021

Due to the ongoing pandemic and lockdown restrictions, Madison and Sportline have announced that the online showcase digiBike* will be postponed and will now take place from Monday 29 March until Thursday 1 April.

Madison announced digiBike* in November 2020 in a bid to provide a digital alternative to the iceBike* event that takes place in February every year.

Dominic Langan, CEO of Madison, said: “One thing we have all learnt during 2020 is our industry’s ability to quickly adapt and thrive in the face of adversity and those skills are still being called upon in 2021 as we operate through a third lockdown but at least now with the vaccine providing the light at the end of the tunnel. Due to the current lockdown restrictions and the high rates of infection we have had to push back the dates of Digibike* 2021 due to production scheduling.”

The new digiBike* show will offer video presentations with brand suppliers, Madison and Sportline brand managers and industry experts. There will be a live chat functionality where all sales agents, customer care, brand and management team will be on hand to answer any questions or queries. There will also be a webinar during the week with CEO Dominic Langan.

digiBike* will take place over the four-day week – rather than the usual three-day format. Pre-event registrations will be compulsory in order to get access to digiBike* but then dealers will be able to log-in and experience the show over the course of the four days.

“Digibike* is our virtual version of iceBike* and an innovative interactive platform for product and brand launches. Take a virtual walk through all the great brands distributed by Madison and Sportline, with a video presentation of all that is new and exciting for the season ahead by the key staff behind those brands. Live and fully interactive webinars will be run daily but you and your staff can also visit Digibike* any time you want and even from the comfort of your home. But please amend your calendar to 29 March through to 1 April 2021,” Langan added.

More information and details on this new concept will be shared over the coming weeks. For dealers, registrations for digiBike* will be open shortly and you can sign-up now at www.digibike.co.uk.