Despite moving forwards on the calendar, Eurobike has issued a press statement saying the show is now “sold out”, with over 100 new exhibitors signing contracts to appear.
“In terms of exhibitor numbers for the Eurobike, we are back in the range of last year’s record 1,400 exhibitors,” reports Dirk Heidrich, Messe Friedrichshafen project leader for the Eurobike.
“The bicycle market is changing very dynamically. On the one hand, the E-bike boom is generating record revenues for many market players, but also considerable shifts in market structures. With the changed concept for the show and a clear focus on trade visitors and e-mobility topics, we are addressing these changes in the bike and E-bike market. The strong reception from established as well as new market players shows us that we are on the right track with this concept,” says Eurobike Head Stefan Reisinger.
Among those to sign up are mountain bike biz Kona who return after a few years of absence to debut a new line of electric mountain bikes.
Similarly, newly founded E-bike provider TechniBike will also making an appearance. The brand name may sound new, but the company behind it is well known to many consumers: TechniBike is a subsidiary of the entertainment electronics manufacturer TechniSat Digital GmbH.
Off the mountains, the organiser is to dedicate a new space to electric mobility solutions in a bid allow visitors to better explore the urban mobility picture.
Eurobike this year takes place from Sunday, July 8 to Tuesday, July 10, 2018, from 8:30 a.m. to 6:30 p.m. Admission is limited to trade visitors and accredited journalists. The event is further preceded by a press camp event over in Austria under the Media Days banner.
Registration for the show is now available here.