Having previously chipped in via its house-brand Pinnacle, Evans Cycles has begun an additional direct contribution to the industry Bike Hub Levy.
Raising about £350,000 annually, the industry generated funding pot supports schemes such as Go Ride, a grassroots cycling initiative run by British Cycling. Exclusive to the UK, the voluntary fund has raised £4 million since its creation in 2003 and has helped support over 300 Go-Ride clubs delivering opportunities for young people to cycle.
James Backhouse, marketing director of Evans Cycles, said: “We have been impressed with the support that the Bike Hub provides to cycle participation projects across the UK. We are delighted to be able to make this additional contribution to the Bike Hub scheme and so support the work they do, particularly in encouraging the next generation of cyclists.”
Over the years Evans has also provided 1,500 bikes to various Go-Ride clubs across the country. Together, British Cycling and Evans have committed to delivering two million opportunities for young people to get into cycling by 2020.
Interestingly, over 80 percent of riders who have gone on to represent Great Britain started out in Go-Ride clubs, while the scheme is believed to have given 13,905 young cyclists the opportunity to try their hand at racing within 606 national events.
Bike Hub now receives contributions from Brompton, Cycling Sports Group, Cyclemotion, Evans Cycles, Fisher, Giant, Halfords, Moore Large, Moulton, Paligap, Pashley, PCM, Raleigh, Schwalbe, Silverfish, Specialized and Trek.
To enquire about adding your businesses contribution, contact the Bicycle Association.