Extra takes on distribution of Squirt

Following a brief absence from the market Extra UK has become the new UK and Ireland distributor for Squirt Cycling Products.

Best known for its 100% biodegradable wax-based chain lube, the Squirt product range also includes a long-lasting barrier balm, among other lines.

Mark Greshon, Head of Brands at Extra commented: “It’s great to add another premium brand to our portfolio, especially one in such high demand as Squirt. Having tested the products in UK conditions over the past few months, we’re confident the product will appeal to a wide range of users from racers looking to increase watts to everyday riders who want a clean, long-lasting and easy to apply product.”

Squirt has been given a thumbs up by industry test lab Friction Facts as one of the market’s fastest lubricants.

Danie Van Wyk, Marketing Director at Squirt added: “Squirt Cycling Products are now available in 50 countries and through this partnership with Extra UK, we will be able to meet the increasing demand within the UK and Ireland, ensuring constant availability and quick delivery.

“Our products are tried, tested and trusted by World Champions ranging in disciplines from XTERRA (Off Road Triathlons), Cross-Country Mountain Biking, Marathon Mountain Biking, Downhill Mountain Biking, Ironman Triathlons, Adventure Racing & SurfSki Paddling, while the largest portion of our global market stems from e-bikes, commuters, sportive participants and weekend warriors.

“Our ‘clean conscience’ approach to product research and development further entrenches our commitment to supplying the best products for our consumers and the environment, with the greatest element being that our premium products don’t only last longer but won’t harm the equipment.”

Squirt joins the likes of Pirelli, Topeak and Absolute Black, the latter of which the distributor added back in April.