SRAM appoint Tibor Gijssen as European Aftermarket Sales Director

SRAM has announced that Tibor Gijssen has been promoted to European Aftermarket Sales Director, reporting to John Nedeau, Global Sales Vice-President.

Gijssen’s new role comes after two years as a key member of the Global Continuous Improvement team. He steps in as Ian Young has moved to the Sales Operations role focused on Channel Strategy Development.

John Nedeau, commented, “Combining his sales and CI experience, Tibor is a great fit for the position of European Aftermarket Sales Director.”

Gijssen joined SRAM in 2010 as an Aftermarket Account Manager. While initially focusing on Eastern European customers, he soon extended his sales approach to the DACH region (Germany, Austria, Switzerland); which today is a leading aftermarket territory approaching equivalent annual sales to North America. Gijssen relocated from Nijkerk, Netherlands to SRAM’s European headquarters in Schweinfurt, Germany in 2016, where he was a valuable contributor to numerous projects and played a key role in increasing direct business with German online retailers.

In 2021, Gijssen broadened his horizons within SRAM and joined the Continuous Improvement Team. This experience provided him with expanded operational insights, structured problem-solving skills, and team methodology for improving processes and ultimately serving SRAM’s customers better.

Gijssen stated, “I am really excited to return to Aftermarket Sales and to serve the team as the European Aftermarket Sales Director. My Continuous Improvement assignment has taught me a lot and the learning journey continues daily. My goal is to bring the CI mindset, principles and tools into our sales processes and teams.”

“Tibor will strengthen our consultative approach with aftermarket customers and solve for changing channel dynamics to meet those needs with partnered solutions to satisfy the rider”, added John Nedeau.