Extra UK named exclusive distributors of Rockstop in the UK and Ireland

Extra UK has announced that it will be taking on exclusive distribution of Rockstop in the UK and Ireland, strengthening Extra’s mountain bike parts and accessories range available to dealers.

Rockstop design and manufacture high quality inserts for mountain bike tyres as well as E-MTB and Carbon mountain bike frame guards.

A new market for impact resistant components has opened following a recent trend for tubeless wheels, however the options available on the market are typically difficult to install and have a limited life span.

E-Bike sales have also grown recent years and thus, the need to repair the factory fitted casing which cracks easily with rock strikes has also grown. Frameguard® is a tough metal-reinforced polymer moulding that stops damage to the motor/battery casing and the lower end of the downtube. The impact of rock strikes around the crank area of the frame are absorbed and dispersed, instead of being able to crack or dent. Additionally, a downtube protection for carbon and aluminium frames is also available.

Cat Stables, Head of Business Development at Rockstop, said: “At Rockstop we rarely find other companies who understand how stuff is actually made. But the guys at Extra really get this, so in the factory we’re all excited to work with them to get our message across to more UK riders.”

Chris Yates, Rockstop Brand Manager for Extra, said: “We are delighted to be working with Rockstop to bring their products to a wider audience and having a brand that designs and manufactures their products in the UK is a real plus. Their solution-based approach to developing products means they will only introduce something if there is a genuine gap in the market or marked improvement to what already exists that their expertise can offer. The rise in E-Bike and mountain bike sales has created a huge demand for the types of products that Rockstop develop.”

The Extra sales team is now presenting the range to dealers with first stock due to be available immediately.