Finish Line to launch new IBD programme at iceBike*

Bike maintenance and workshop specialist Finish Line will be launching a brand new IBD Programme at iceBike* later this month, in order to help retailers improve their service offering and increase sales.

Exclusive to independent bike dealers, the Finish Line LUBEexperts programme has been designed to offer retailers more workshop and shop floor support. For a £390 buy-in, retailers will receive a total package value of £2,100 including £1,600 worth of sales and £130 of free marketing tools.

Retailers will also get an initial 20% discount when they purchase all seven workshop essentials, as well as £160 worth of free workshop samples including two Pro Shop Aprons, four pairs of Mechanic Grip Gloves, and other products.

Dealers who sign up to the LUBEexperts programme will receive the package with an initial 10% discount and free retail display to aid sell-through in-store. Retailers will also get access to the half price Refill Programme, where a 65-90% margin is available to stimulate return store visits, reduce plastic waste and offer a service hard to compete with for online retailers.

A final incentive for those considering signing up to Finish Line’s IBD Programme is a 5% discount off all the brand’s products for the following 12 months.

To find out more about the programme, speak to the Finish Line team at iceBike* between 18-20th February, where they will be joined by the likes of Shimano, Park Tool, ODI, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and others. The concept Bike Shop returns again for this year, and attendees can look forward to a packed seminar schedule.

Hayley Everett

Multimedia Reporter

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