IceBike* visitors to get exclusive Shimano MY21 preview

An iceBike* first, Shimano will be giving attendees a sneak preview of what’s to come in model year 2021 during the show.

Visitors will be able to get the inside scoop on the upcoming products from Shimano by attending the product launch seminar after signing a non-disclosure agreement (NDA).

On the technical side, Head of Training Julian Thrasher will be on hand to answer visitors’ question on training, education and the Shimano Service Centre (SSC). Thrasher will also be presenting Shimano’s 2020 Training Calendar and giving a presentation on what it takes to become part of the Shimano Service Centre Network. Here, service-focused businesses can inquire about becoming an SSC and find out the criteria to get involved.

Master Trainer Niels Booth is also returning to the booth at the show this year. Booth runs the bike fitting unit at the Shimano Experience Centre to demonstrate how the system works and giving advice and insight on how integrating bike fitting as a service can benefit businesses. One key product is the new saddle selector, and Booth will have this on the stand ready to demo and answer visitors’ questions.

There are also a plethora of show-only offers for visitors to take advantage of, including:

  • Buy an GRX 800 or 600 groupset and get a free pair of XT M8100 SPD pedals.
  • 5% off an XT or SLX groupset
  • 15% off the Shimano Dura-Ace r9100P power meter.
  • A new entry-level disc-brake bundle of Shimano MT200 brakes with rotors as well as other disc-brake bundles on the Shimano stand.
  • Several offers for Shimano Original Parts, including cassettes, chains, disc pads and cables.

Aside from Shimano, there will be over 60 brands present at iceBike* 2020, which runs 18-20 February. The likes of Park Tool, Lazer, DT Swiss, Elite, Finish Line, Garmin, Saracen, Genesis, Maxxis and others will be showcasing new products and offers, with technical experts on hand.

Yesterday, Madison announced one of the key themes for iceBike* 2020 will centre around retailer education and assistance, with the Business Services Area of the show set to expand this year.

The concept Bike Shop is also set to return this year, and experts will be giving seminars on the balcony each day, sharing ideas and insights to help visitors’ businesses looking towards 2020 (details coming soon)

Visitors can register for the show here.

Hayley Everett

Multimedia Reporter

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