First Troy Lee drop lands with Saddleback

Updated.

It has now been confirmed that the stock has been booked in to the warehouse and is available to order via the Saddleback B2B site .

Saddleback’s first drop of Troy Lee Designs gear has now landed with the distributor and is making its way to dealers around the UK.

The first delivery of stock contains a selection of gloves and a mixture of knee and elbow protection ahead of the deliveries of the full range of 2017 stock early next year.

Martin Astley, brand manager for the UK, had this to say: “It is needless to say that we were very excited when we got the thumbs up for UK and Ireland distribution. With stock starting to arrive the main aim is supporting our dealer network. We have substantial plans for the brand and this is just the start.”

Saddleback are planning to roll out a bespoke instore POS program for Troy Lee Designs to fall in line with the main stock drop early next year. Dealers can expect to hear more about this very soon.

For further information please contact Saddleback on info@saddleback.co.uk, or 01454 285 285.

Last week it was revealed that Troy Lee has just had fresh private investment from Spanos Barber Jesse & Co. Founder Troy Lee remains a significant shareholder and will continue to highly influence the design department. Dave Bertram now becomes the firm’s CEO.