GS27 appoints Ignition Agencies as UK distributor
French vehicle care solutions manufacturer GS27 has appointed Ignition Agencies as its distributor in the UK.
Ignition Agencies will introduce GS27’s cleaning and maintenance products in multiple categories to UK cycle dealers. Firstly, the Eco-Responsible Care Line includes degreasers and cleaners that have a low environmental impact and are made up of up to 99% natural ingredients. These products are packaged in bottles made from 50% recycled PET.
The Performance Care Line is suitable for all types of bikes, including road, mountain, gravel, in addition to eBikes. Consisting of degreasers, cleaners and lubricants, this line offers products with compounds manufactured from high-performance formulas.
The Hybrid Care Line offers products for maintaining helmets, visors, masks, gloves and textiles, including cleaning wipes, purifier and anti-puncture solutions, to name a few.
Accessories such as brushes and microfibre wipes are available.
Dealers in the UK can contact Ignition Agencies directly or visit the company’s website to view the complete cycle range.
Founded in 1968, GS27 formulates and produces its products at its headquarters in France. It also develops specialist cleaning and maintenance products for all types of vehicles.
The move follows a flurry of distribution partnership deals in recent weeks, including the likes of ZyroFisher signing a distribution partnership with Sweet Protection. It also inked a sole distribution deal with BIVO at Eurobike 2025. Last month, Girona-based bike brand Megamo, known for its high-performance gravel and mountain bikes, officially entered the UK market through a new partnership with AlsoBikes.
