Hap Seliga joins SIGNA Sports United as VP of Bike, North America
Signa Sports United (SSU) have announced the appointment of Hap Seliga, as head of its North American bike operations.
Seliga joins as the firm takes aim at growth in the US bike market, having recently listing on the NYSE. In 2021 the acquisition of Wiggle CRC saw Signa Sports United become the largest online bike retailer in the world.
Stephan Zoll, CEO SSU, commented “The North American market is a focus area of future growth for us. The sports ecommerce market is extremely fragmented and ripe for consolidation. Appointing a professional like Hap, someone who is deeply ingrained in the cycling community, is testament to our ambition and confidence in the growth opportunity we see ahead.”
Having previously served on the senior leadership team at Specialized Bicycle Components as Global Leader of Customer Experience, Hap Seliga brings a significant depth and breadth of experience in the United States cycling industry, with a resume which also includes co-founding of Competitive Cyclist, 4 plus years at Backcountry, including time as Director of Bike Growth and Operations, and 5 years as co-founder and CEO of Trust Performance.
SSU noted that, with this blend of experience, “Hap uniquely fits the bill to accelerate operations and lead SSU’s bike growth in the US.”
Of his appointment Hap Seliga commented, “I’m thrilled to share my experience and passion, but even more so to partner with and learn from the team here. I see an amazing opportunity to provide excellent value for and better serve riders by introducing the brands of Signa Sports United to the North American market. The growth potential in bike in the US is enormous and I’m fired up for our road ahead.”
The global cycling industry has seen investment coming from a variety of sources over the past 18 months. In September of 2021 an adviser with investment group D.A. Davidson MCF International, a specialist in cycling and micromobility transactions, told CI.N that interest in the segment is running at levels “not witnessed before during my 14 years in the Cycling Industry and my 25 years as M&A Adviser.”
