HUPcc to showcase rider-sized bikes and components at CIN LIVE 2026
HUP Competition Cycling (HUPcc) will showcase its range of lightweight bikes, wheelsets and rider-sized components at CIN LIVE 2026, with a particular focus on products designed for children, youth and smaller adult riders.
The Scotland-based brand specialises in high-end, lightweight framesets, wheelsets and components for riders from around 120cm tall upwards. Its range is particularly aimed at riders under 167cm, with the company developing products around the principle of correct bike fit rather than simply scaling down standard adult components.
HUPcc’s product offering includes narrow handlebars, short cranks, short stems and smaller saddles, alongside low-standover frames and lightweight hand-built wheelsets. The company began developing rider-sized components in 2016 before moving into low-standover frames in 2017 and launching its first superlight, hand-built UCI-approved wheels in 2019.
The company’s framesets include UCI-approved carbon and triple-butted aluminium options, while its wheelsets are available in hand-built carbon and aluminium. Components are available in carbon and aluminium, with rider-sized cranks, bars, stems and saddles.
HUPcc says each bike can be customised for the individual rider, combining bike fit with low weight while remaining accessible in price.
The company has since expanded beyond its original cyclo-cross focus, offering bikes for road, gravel and MTB. Its current range includes UCI-approved models and lightweight wheels, while its 2026 development programme includes the HUP GCX gravel bike and further gravel wheelsets and carbon components.
For the trade, HUPcc is also using CIN LIVE to grow its dealer network. The company is currently accepting new B2B accounts from bike shops and bike fitters, offering what it describes as no large buy-ins, industry-leading margins and a unique custom service.
HUPcc will be exhibiting at CIN LIVE 2026 from 20 to 21 September at NAEC Stoneleigh in Warwickshire.
