YOMO strengthens sales team with three new appointments

UK-based kids’ bike brand YOMO has made three new appointments as part of its sales team restructure.

The company has appointed Tim Hall, Aaron Berry and John Styles, aiming to “give maximum support” to retailers while also streamlining its in-house sales operation.

Hall brings 12 years of experience with Frog Bikes and currently also represents Upgrade Bikes across Northern England. His specialist knowledge of children’s bikes and established dealer relationships will support YOMO’s continued growth throughout the region.

Berry brings 26 years of experience working directly with cycle retailers, alongside 20 years travelling worldwide as a mechanic with British Cycling. He will represent YOMO from Newcastle to Ipswich along the eastern side of England, as well as South Wales and the South West, including Somerset, Devon and Cornwall.

Styles has spent 25 years in the bicycle trade, and there will be very few people in the industry who don’t know him by now. He brings a focused, service-led approach to supporting YOMO retailers throughout South East England.

“The vast level of experience that this new team brings to YOMO and our ever-growing retail network is truly exciting,” said Shuvo Dev, Managing Director of Bikester. “YOMO’s range is growing and evolving for the ever-changing kids’ bike market, and we have some exciting announcements to make on this front in the coming weeks.”