Lourí branches out worldwide with Japanese distribution deal

Thursday, 10 January 2019 Hayley Everett

After its launch last year, Lourí has started its worldwide expansion through securing an exclusive distribution deal with Zeta Trading, based in Japan.

Lourí designs and manufactures a range of straps that enable a rider to ditch their backpack whilst out on the trails. This is the latest in a string of deals for the brand, which already has distribution in the UK, Slovakia and independent retailers around the world.

Hiroaki Yamada, Owner of Zeta Trading, said: “Having met the owners of Lourí, Siân and Thomas at the NEC show in 2018 I was really please to be able to progress with our relationship. Lourí represents quality, handmade British products which I know will be popular amongst the Japanese market.

“Although only a young company Lourí has shown impressive growth in its initial launch period and I am really excited to see future products within their portfolio.”

Based in Wales, Lourí was conceived as an in-house brand by Cyclorise, a cycle business run by husband and wife duo Siân and Thomas Dibley. Lourí now exists as a brand in its own right run exclusively by Siân, and is looking to cast its net further through securing more international distribution and retail partners.

Lourí Owner, Siân Dibley, said: “Zeta Trading are a perfect fit for our brand. It has been a real pleasure working with them to establish this relationship. With over 500 shops to their network this is a great opportunity to grow the reach of our British made products.”

The brand started off with hand-made straps designed to enable pack-free cycling, with Lourí’s goods allowing riders to mount inner-tubes, Co2, jackets, water bottles and more to frames or saddles with the aid of an elasticated pre-load system for easy installation.This year, the business will be releasing a limited edition strap along with customised prints for other brands.

Products are available to buy through Lourí’s website and select retailers, and the brand is currently welcoming new distribution enquiries.