After its launch last year, Lourí has started its worldwide expansion through securing an exclusive distribution deal with Zeta Trading, based in Japan.
Lourí designs and manufactures a range of straps that enable a rider to ditch their backpack whilst out on the trails. This is the latest in a string of deals for the brand, which already has distribution in the UK, Slovakia and independent retailers around the world.
Hiroaki Yamada, Owner of Zeta Trading, said: “Having met the owners of Lourí, Siân and Thomas at the NEC show in 2018 I was really please to be able to progress with our relationship. Lourí represents quality, handmade British products which I know will be popular amongst the Japanese market.
“Although only a young company Lourí has shown impressive growth in its initial launch period and I am really excited to see future products within their portfolio.”
Based in Wales, Lourí was conceived as an in-house brand by Cyclorise, a cycle business run by husband and wife duo Siân and Thomas Dibley. Lourí now exists as a brand in its own right run exclusively by Siân, and is looking to cast its net further through securing more international distribution and retail partners.
Lourí Owner, Siân Dibley, said: “Zeta Trading are a perfect fit for our brand. It has been a real pleasure working with them to establish this relationship. With over 500 shops to their network this is a great opportunity to grow the reach of our British made products.”
The brand started off with hand-made straps designed to enable pack-free cycling, with Lourí’s goods allowing riders to mount inner-tubes, Co2, jackets, water bottles and more to frames or saddles with the aid of an elasticated pre-load system for easy installation.This year, the business will be releasing a limited edition strap along with customised prints for other brands.
Products are available to buy through Lourí’s website and select retailers, and the brand is currently welcoming new distribution enquiries.