Insync is backing a team of elite mountain bike riders as they take on one of the world’s most challenging cycling events, the UCI Mountain Bike Eliminator World Cup.
The first mountain bike team to be sponsored by Insync has riders who from England, Italy and Northern Ireland and will offer their input into the design of the downhill bike. The bikes will eventually be available to buy as limited-edition cycles from Insync.
Team manager and rider Harry Molloy, 27, will be joined in the saddle by Veronica Weidmann, 26, from Italy, and Northern Ireland-based 16-year-old Chris Cumming, taking part in his first World Cup. The Insync sponsorship has enabled Molloy, a former two-time English champion, to pull together a team with complementary skills and invest in bringing young rider Cumming into the team.
Molloy, who has entered the event for the last 12 years, began as a rider in other teams before following his dream of becoming a team manager. The design features, drawn up at Hero’s Global Design Centre in Manchester, have focused on the particular geometry of the frame to suit the performance of the team.
He said: “I wanted to put together my own team based on my knowledge of other riders over the last few years and Insync has allowed me to do that at the level I wanted to. It’s not usual that riders would be involved in designing the bikes we’re going to ride but we wanted to create the perfect downhill bike that would give the highest performance in such a niche event. Insync’s tech is at the top of the sport and with our knowledge and their manufacturing we’ve come up with a top mountain bike.”
Sreeram Venkateswaran, chief executive of Avocet Sports, Hero Cycles UK subsidiary, said they were looking forward to breaking into the World Cup with the Insync brand.