Friday, 29 March 2024
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Muc-Off pledges 10% of July Pink Cleaner profit to women’s cycling campaigns

Muc-Off has announced that 10% of its July profits on selected lines will be donated to a range of women’s cycling organisations.

Partnering with seven non-profits that help break down barriers between women and bikes, the funding pledge will provide support to women at the entry-level of the sport looking to take the next step. The campaign launches under the #MoveOver banner and is described as a “celebration of the revolution in women’s road racing, building momentum behind the movement as female riders the world-over jostle for space, and fight to overcome adversity.”

The women’s cycling organisations that will benefit include Cycle Sisters, Black Girls Do Bike, Homestretch Foundation and the Women’s All Ride Collective, among others.

“Muc-Off has provided Homestretch Foundation with incredible products for the past two years, enabling our female pro cyclists like Siobhan Kelly (CAN) to keep their equipment running at the highest level -but this generosity goes much further than clean bikes. Muc-Off recognises that women and men are not treated equally in pro-cycling, and they’re doing something about it by supporting women and making change happen. I am so proud to be part of Muc-Off’s #MoveOver initiative to make cycling a better place for women. Thank you, Muc-Off! As we say at Homestretch Foundation – Together we all move forward. Thank you for embodying this mission,” said Kathryn Bertine, CEO & Founder of Homestretch Foundation.

#MoveOver coincides with the long-awaited return of Tour de France Femmes avec Zwift, in which twenty-four pro-teams will battle for a record €250,000 prize fund, in a gruelling, eight-day stage race between July 24-31. The event, which comes over three decades after the last Women’s Tour de France in 1989, will see the pro-peloton prepare for a start on the Champs-Élysées in Paris, hosted as an unprecedented double-bill, as the finale of the men’s race concludes on the same day at its traditional finishing point in the heart of the French capital.

The donation will stem from profits of the Pink Cleaner product, as well as those from the sale of Nano Tech Bike Cleaner, refill ranges and Waterless Wash.

Muc-Off have marked this pivotal moment further by releasing a limited run of a ‘Move Over’ special edition takeover of the brand’s iconic OG bike cleaner, which feature graffiti-style female-empowerment-themed quotes and illustrations. This aims to amplify the footprint of the campaign and is an added tribute from the brand to the campaign. The ‘Move Over’ edition bottle is available direct from muc-off.com only.

“This is a pivotal year for women’s cycling. The success of this year’s Tour de France Femmes will dictate the future of our sport. Our initiative of paying our women the men’s minimum salary is an important step towards achieving parity, and it enables our athletes to focus solely on their riding. We’re proud to work with Muc-Off and it’s exciting to see a campaign like #MoveOver, that champions women’s cycling, raises awareness of the key issues, and hopefully creates a lasting impact on the sport,” concludes Linda Jackson, Founder of EF Education-TIBCO-SVB.