Orbea to place 4iiii power meters on selected lines as standard

Orbea will fit 4iiii power meters to selected models as standard in a move likely to appeal to performance cyclists.

4iiii Left-Side Precision Power meters will feature on Orca Ultegra models. Customers of the Basque brand will also be able to upgrade to a 4iiii Precision Powermeter on the Orca Aero, and Ordu MyO or MyO Lite models.

“At Orbea we believe strongly that a power meter can help many users achieve their full potential, train smarter and enjoy their riding more. For that reason we have teamed up with leading power meter manufacturer 4iiii to include power meters as an affordable option on many of our bikes,” offered Ander Olariaga, Orbea Brand and Communications Manager.

“Orbea has been building bikes for close to a century and they continue to be a leader in pushing the cycling industry forward. We are excited to provide Orbea customers with an accurate and reliable power meter so that riders can discover the benefits of training with power,” adds Phil White, 4iiii President.

Last year 4iiii launched a crank buyback initiative in a bid to offer cyclists a way to recycle cranks and help provide opportunities to underprivileged youth. Through the programme, riders are able to send in Left Side Shimano crank arms to receive up to $45 cash or the option of donating the money to a charitable organisation. Read more on that here.