Oneway Bike to host UK dealers at all-new showroom facility

In preparation for the new season, Oneway Bike have officially launched a new showroom, designed to host established dealers, and interested retailers, showcasing products made by the German bicycle brand Cube and the accessory brand Acid.

The new Rotterdam, The Netherlands, located showroom sees Oneway primed to welcome retailers from the United Kingdom in January and February 2024, for a full Cube experience.

In recent weeks, staff from various bike shops in the Netherlands already visited the showroom in preparation for the coming season.

As a distributor, Oneway Bikes aims to inspire and inform retailers about the latest developments within the two brands. The new facility, showcasing Cube bikes in all segments, offers dealers the opportunity to assess the latest models up close.

On display are the latest eBikes, mountain bikes, gravel bikes and road bikes, including the new Cube Longtail Hybrid and Trike Hybrid, which have been given a prominent place in the room reflecting the growth in ‘cycling as transport’ interest. An extensive collection of Cube and Acid accessories is also on display, including helmets, shoes, clothing, bags, locks, luggage racks and much more.

Ready for the new season

This also marks the start of the new Cube Academies. With the Academy, Oneway wants to support the dealer and increase the knowledge and expertise of the teams with regard to the latest Cube models and accessories. It offers retailers the opportunity to gain hands-on experience with the products and learn more about the latest technological innovations and designs.

“The new showroom and the Cube Academy offer an unparalleled experience for dealers and their teams. Here they are not only immersed in the world of Cube bikes, but also introduced to all Acid accessories,” says Bart van den Biggelaar, Commercial Director of Oneway Bike. “In addition, there is a selection of brand new Cube bikes, ready to be tested. We offer retailers the opportunity to try out the latest Cube models themselves.”

“Oneway Bike is confident that their new showroom and the Cube Academy will have a positive impact on retailers and their employees.”