The clothing brand makes alpine-grade bike gear for road and trail riding in all conditions, ideal for equipping cyclists to withstand Norway’s coastal climate and long winters.
7Blåner is an outdoor distributor with 15 years experience in the Norwegian market, maintaining a brand portfolio which includes the likes of; Rocky Mountain, Cane Creek, and EVOC.
Trygve Sande, 7Blåner co-founder and Managing Director, said: “Riding bikes, however you do it, is an outdoor sport. Working with outdoor brands for more than 15 years, we were very excited to see a brand bringing outdoor quality and function into bike clothing. To us, 7mesh represents bike clothing done right. We are very proud to represent 7mesh in Norway.”
The distribution team will work directly with newly-appointed 7mesh General Manager EMEA John Zopfi, who brings over two decades of experience in the outdoor apparel business and a lifetime as a passionate cyclist.
Zopfi commented on the partnership: “We’re very pleased with 7Blåner as our distributor in Norway. The team has all the ingredients and experience needed, to make 7mesh a big success in the Norwegian market.”