Pivot Cycles to switch UK distributor

Pivot Cycles, a long-standing brand in the Upgrade Bikes brand stable, will move its UK distribution from July 1st.

A mutual agreement between distributor and brand has led to the departure, with Upgrade Bikes set to focus greater energy into its in-house designed and partnered accessory brands.

Upgrade Bikes‘ Managing Director Matt Ryley says: “Upgrade have been an original distributor for Pivot, spanning more than a decade of successful business that has seen the brand grow and become globally respected. As both companies have evolved, Upgrade look to the future with more focus on its core house and accessory bands and agreed with Pivot that the time is right for a change. We have loved working with Pivot and their dedication to quality and performance is second to none. We wish them continued success in the UK market.”

John Pentecost, Pivot Cycles’ International sales manager adds, “We thank Upgrade for all their years as a vital strategic partner, and after discussing our visions for the future, we decided it was in both companies’ best interest to have an amicable parting of ways. Pivot is to work with a new UK distribution partner which will be announced soon.”

Upgrade has confirmed with its existing Pivot dealers that all open orders will still be supplied from Upgrade as pre-ordered stock arrives through the Summer.

Upgrade will work closely with Pivot for the smooth transition of all technical and service queries to the new distributor, once announced. In the meantime, any questions can be directed to dealers’ sales representative, or to Upgrade directly via 01403 711611, or by email.