Play Sports Group recruits award-winning creative Matt Doman

Cycling and tri-sports specialists Play Sports Group (PSG), the home of SHIFT Active Media and Play Sports Network (PSN), has hired Matt Doman as Executive Creative Director (ECD).

Doman brings a wealth of creative agency experience to PSG, having previously worked at prestigious agencies including Abbott Mead Vickers, Fallon, Bartle Bogle Hegarty, Grey, and most recently Crispin Porter & Bogusky.

Throughout his extensive career, he has written and creatively-directed work for major brands including Audi, Barclays, Guinness, Skoda, The Economist and Vodafone, as well as directing the M&S ‘Spend it Well’ food campaign.

In one year Doman was named the ‘Most Awarded Art Director In The World’ in the Gunn Report; an annual publication identifying and detailing the most awarded new work within the advertising industry.

Doman said of his appointment: “When someone offers you the opportunity to combine your creative knowledge with something you are passionate about, you’d be crazy not to do it. Joining Play Sports Group at this pivotal point in the company’s growth, with investment from Discovery and access to Eurosport, fills me with excitement at just how much we can do for cycling brands and cyclists on a global scale.”

At PSG, Doman will divide his time between SHIFT Active Media, where he will lead the agency’s creative team to develop and produce best-in-class marketing for some of the world’s leading cycling brands, and Play Sports Network, which is home to the largest cycling digital community including channels Global Cycling Network (GCN) and Global Mountain Bike Network (GMBN).

Wayne Brown, Managing Director at Play Sports Group, said: “Matt is a master craftsman with an eye for detail, as well as the big ideas. The work in his portfolio is world-class. When you couple that with his lifelong passion for cycling, he’s going to be a formidable asset for us.”

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Hayley Everett

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