Porsche eBike Performance GmbH hold first cross-brand strategy workshop
Porsche eBike Performance GmbH CEO, Dr Jan Becker, has announced the completion of the businesses first cross-brand, cross-site, strategy workshop.
In a LinkedIn post, Dr Becker notes; “In early December, the Porsche eBike Performance management team, consisting of former employees from Porsche AG, Pon as well as our two brand units Fazua and Greyp Bikes, met to hone our joint strategy for the coming years. What are the challenges we will face? Where do we see opportunities? Which targets do we set ourselves? How can the teams, and consequently the whole organization, fuse quickly and efficiently?”
“For two days, we discussed the current market conditions and singled out the challenges and opportunities for Porsche eBike Performance, our brands and our organization.”
“In the end, our discussions produced a clear vision, a roadmap and targets for 2023. But that’s not all – a team has emerged, fully committed to face these challenges and seize these opportunities with a constructive forward-looking mindset. It is in this spirit that we say goodbye for this year.”
2022 has been a landmark year for the business, bringing together, at speed, a collection of eBike elements from which to significantly engage with, and positively impact, the eBike and eMobility market place.
Already award winning, the Cyklær e-bike, co-developed with long term partner Storck, saw Porsche Digital receive the 2022 reddot “Best of the Best” design award.
Image credits:
Porsche eBike Performance GmbH
