September’s Plessey Tour of Devon premier charity event will this year take on more of a bike industry flavour, organisers have told CyclingIndustry.News.
Spotting that there are few events on the calendar where the cycling industry has the opportunity to network while riding, the charity is hoping to draw trade members to the ranks raising money for Prostate Cancer UK in the race’s fourth year and based stage 6 of the Tour of Britain 2016 route that include category 1 & 2 climbs.
At present the event has a number of high-profile industry sponsors in place. Those throwing their weight behind the event thus far include Evans Cycles and Primal Europe, plus a surprise pro cycling team, just three of a roster of 11 labels signed up that will make this a “premium event” for riders pledging their support, according to the organiser.
Sabine Poppelmann, Plessey’s Communications and Customer Care Manager told us: “We raised around £8,000 for Prostate Cancer UK in 2016, but remain sure we can better that tally. The two ticket tiers to participate represent enormous value for money for participants, which we hope will spur more cyclists to help us fundraise.
“Partners of ours will have their branding featured on the official jersey, along the route and on all marketing material circulating between now and September,” adds Poppelmann.
Aside from ride participation, the top tier ticket at £400 feeds, accommodates and places a Primal Europe jersey worth £100 on the back of the rider, as well as providing a donation to the charity.
“It’s a full on cycling break for top tier participants,” concludes Poppelmann. “Accommodation on the 6th and 7th is included, as are pre and post-ride dinner and drinks.”
At present the basic entry package is £100, compromising a Primal Europe jersey, as well as lunch and refreshments on route, something Poppelmann says makes the event an affordable day out for bike businesses interested in networking in the saddle.
The ride itself – set for September 7th – takes in a picturesque 105 mile route around the Dartmoor National Park, with medical and mechanical support throughout the day, a goodie bag for all riders and both starting and finishing at the Moorland Garden Hotel.
To register your bike business for the Plessey Tour of Devon, head here.