Raleigh X FatFace clothing collaboration launches

Raleigh have announced the launch of a new clothing collaboration with lifestyle brand FatFace, offering a collection including hoodies, tees, sweats and a selection of accessories.

This comes hot on the heels of the relaunch of Raleigh’s best-selling Motus lines, with a campaign well crafted to appeal to the sizable, and growing, new cycling as transport audience.

Imagery from the Motus campaign featured people dressed as you would when going to see friends, to the shops, or to work – think chinos or jeans, t-shirts, hoodies, dresses, trainers, backpacks – visually reinforcing the ‘just getting you from A to B’ message.

Michelle Jakeway, Head of Marketing at Raleigh UK Ltd comments, “At Raleigh we’re all about helping to spread the joy of cycling. Creating high-quality apparel and accessories for a wide range of ages, FatFace is the perfect partner to help us achieve this. We’re thrilled to share the new collection with the UK and hope it helps inspire others to embrace life on two wheels!”

Collaborating with such a strongly recognisable high-street lifestyle clothing brand, one which has in the past used vintage bicycles as part of in-store merchandising, shows focused ambition to connect with an audience outside of the conventional cycling retail space – something seen as critical to engaging potential new customers.

This kind of integrated brand strategy can only be admired, for Raleigh have clearly found a collaboration partner with an audience which knows what it likes, and likes what it sees.

Lisa Bray, Buying Manager, FatFace highlights that, “Raleigh is a great brand that aligns with our values, so it feels like the perfect partnership. The designs, branding and colour palette are fresh, fun and modern – such a fun and exciting range to pull together.”

The collection will be available on 20th March,  in UK FatFace stores and at fatface.com.