Red Bull’s tech house links BMC to improve cycling “for every bicycle rider”

Red Bull’s Advanced Technologies has announced a collaboration with Swiss racing bike specialists BMC.

Details on the collaboration are kept vague, but it is understood that the performance division of Red Bull will grant BMC access to many of the race-refined technologies employed by the drinks giant’s motor sport division, as well as enable the brand to develop tech for everyday cycling’s advance.

A statement simply says: “Red Bull Advanced Technologies will harness the latest developments in race-refined technology, coupled with intelligent Human Performance Analytics, with specific focus on developing integrated electronic technologies to enhance the cycling experience for every bicycle rider. Red Bull Advanced Technologies personnel will also work closely with BMC Switzerland bicycle engineers on future technical solutions.”

Christian Horner added: “There are a huge number of parallels between cycling and motor sport, encompassing materials technology, aerodynamics, human performance analytics, as well as increasing use of electric power solutions. This collaboration is an exciting one for Red Bull Advanced Technologies as we believe that together with BMC Switzerland, who is an undoubted pacesetter in the world of cycling, we can deliver some innovative developments in bike technology. It’s a fascinating project that we’re looking forward to working on with BMC Switzerland.”

David Zurcher, CEO of BMC Switzerland, commented: “We are delighted to welcome Red Bull Advanced Technologies to the world of cycling and are very excited to sign a technical collaboration agreement working closely together on future projects. BMC Switzerland’s brand DNA is built on a strong performance and racing heritage. As such, Red Bull Advanced Technologies is a natural partner for us and everyone at BMC is looking forward to starting this powerful relationship.”