Registration opens for 15th Eurobike Award 2019

As of yesterday, bicycle and mobility companies, designers and developers are invited to enter their latest product innovations for the Eurobike Award 2019, which has been adapted this year to reflect the latest trends in the bike market, namely e-bikes.

E-Bikes are continuing to conquer in the bike market at high speed. According to the latest figures from the German Bike Industry Association (ZIV), nearly one in four bicycles sold in Germany in 2018 was an e-bike, with a further increase expected.

As a result of this development, the Eurobike Award will no longer be placing e-bikes in a separate individual category. Instead, e-bikes will be grouped together with their corresponding non-motorised counterparts.

As a further new change to the Eurobike Award, this year for the first time there will be a separate category for micro-mobility products and solutions, a product segment loosely related to the classic definition of cycling.

Dirk Heidrich, Project Manager for Messe Friedrichshafen, said: “There are plenty of controversial debates in the bike industry at present, for example whether e-scooters are a curse or a blessing. Irrespective of this discussion, micro-mobility is a trend that might be rolling on small wheels, but is rapidly gianing momentum.

“As a leading trade fair platform for the bike industry, we strongly believe that it would be better for all market players to be actively involved in shaping this trend, rather than just watching from the sidelines. This is why we also want to give this topic more room at the Eurobike Award.”

Companies in the bicycle and mobility sector can now enter their latest products for the Eurobike Award at Further information about the evaluation criteria and special awards, such as the Green Award, Start-Up Award and Gold Award, can be found here. Participation in the Eurobike Award is equally open to exhibitors, non-exhibitors and start-ups.

The closing date for registration is 10th July, 2019. From all the entries, the expert panel selects the Eurobike Award winners during a two-stage process, including a digital pre-selection round and a final judges’ panel meeting over a number of days. These are then traditionally announced on the first evening of the show during a prize-giving ceremony.

In addition, all award winners will be on display at Eurobike in a special exhibition in Messe Friedrichshafen Foyer East during the show, and throughout the year in an online award gallery. All Start-Up finalists have an additional opportunity to pitch their product on the Eurobike Stage.

Eurobike 2019 opens to trade visitors for three days 4-6 September and for all bike fans on the Eurobike Festival Day on the following day. For further information, visit and

Hayley Everett

Multimedia Reporter

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