Ritte returns to UK with new steel bike series

Ritte has launched two new steel road models designed by world championship frame building specialist, Tom Kellogg, as part of its return to the UK.

Along with Kellogg, the brand has designed the new steel range with a ‘back to basics’ approach, providing all-road and gravel options, the Phantom and Satyr, respectively.

Each size has custom drawn Reynolds tubing and rake Enve fork to provide intuitive feel and feedback for all types of rider, in order to get as close to a custom fit as possible.

Gentle refinements to the new models have modernised their features without ceding any of the steel’s attraction. Deep colours inspired by British sports cars round out the look.

Brought on board to craft the geometries for the new Ritte’s, Kellogg has been designing and building bike frames since the 70s; both world championship winning and custom frames under his own Spectrum Cycles brand. He has also advised on production framesets and components for the likes of Merlin, Time and Reynolds.

“My partnership with Ritte reminds me of my work on production bikes with Merlin in the 80s and 90s,” Kellogg said. “The Ritte team was eager to combine the best elements of my custom frame design and building experience with some new design elements such as the use of T47 bottom brackets and the desire for completely internal cable routing throughout a steel frame.

“The rider will notice the bike less and the feeling it provides more. These are bikes that deliver the pure exhilaration and enjoyment of cycling.”

Ritte is now being distributed in the UK by Hoylie Worldwide, with the first batch of the new Satyr and Phantom framesets now in stock. There are plans to develop a tight network of select Ritte dealers across the UK, and those interested can contact Martyn Hoyle via email.

Hayley Everett

Multimedia Reporter

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