Rotterdam gears up for World Cycling Forum on last-mile urban mobility

With millions being invested in last-mile urban mobility products and bicycles increasingly being made cornerstones of mobility and policy, how does the fast moving sector impact on the cycling industry’s supply chain?

That’s the kind of question that this year’s World Cycling Forum will tackle, running 4-5 June in Rotterdam.

Consultant, advisor and lecturer Nicholas Russell will be among the speakers delving into this burgeoning area of the cycling industry.

“Putting the bicycle industry at the core of sustainable development” is this year’s WCF theme that is expected to attracted an audience of over 200 decision makers, purchasing, procurement, supply chain directors and managers as well as MDs at retail chains, industry associations and stakeholders.

The World Cycling Forum first ran in 2017 and is this year hosted on a floating former cruise-liner, the SS Rotterdam. It is organised biennially by the World Federation Sporting Goods Industry (WFSGI) and Bike Europe.

‘Last mile’ delivery is becoming an increasingly hot topic in mobility. Automotive heavy hitters like Ford are increasingly focusing on cycling and e-bike sharing. Meanwhile, cities like London are focusing on improving air quality with ULEZ, (and New York City is introducing its own congestion charge) TfL has provided some funding for businesses looking into cycling and freight solutions and the DfT has published a list of suppliers eligible for its £2m e-cargo bike funding.