The Union Cycliste International has announced a three-year extension on its exclusive television production and media rights partnership with the Red Bull Media House.
The agreement, first signed in 2012, now runs until the end of 2018 and will cover Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup, each presented by Shimano on Red Bull TV.
“This extension of our deal with Red Bull Media House is a clear sign of the commitment of our partner to one of the world’s most spectacular cycling disciplines,” stated UCI President Brian Cookson, who also plans to extend his contract.
“With Red Bull Media House as the exclusive distribution agency for the UCI Mountain Bike World Cup, a strategic partnership is in place to increase UCI’s global reach with high quality production, distribution and marketing.”
Red Bull’s Media House will also offer coverage through its multiple print, online and social channels.
Red Bull TV is distributed digitally on the web, connected TVs, smartphones and tablets.