Saddleback picks up Troy Lee Designs’ UK distribution

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Having parted ways with Zyro-Fisher earlier this month, Troy Lee Designs has announced that Saddleback will now represent the brand in the UK.

As of November 1st dealers will be able to place orders, with the full 2017 stock landing from February.

Troy Lee Designs new brand manager, Martin Astley, said: “Adding Troy Lee Designs to the Saddleback portfolio is huge for us. Company founder Andy Wigmore set a clear goal for the business to focus only on elite performance brands that are associated with the highest level of professional racing and it’s hard to imagine a brand that fits that criterion better than TLD. We have some clear links between the elite MTB brands in our portfolio now with Troy Lee Designs, Intense, ENVE and Chris King so look out for some exciting collaborative projects in the near future.”

The addition gives Saddleback yet another respected off road brand to add to the additions of Intense and Chris King.

Saddleback founder, Andy Wigmore, said: “Troy Lee Designs was the brand we wanted in our portfolio for premium mountain bike apparel and protection – we were simply not interested in any other brand. TLD represents everything we value in a brand – a rich history of professional riding that resonates with the cycling community and a catalogue of undeniably high-performance products. TLD is a perfect fit for our mountain bike portfolio of the sport’s finest brands.”

Full distribution duties transfer immediately and all existing and interested dealers should contact Saddleback for account enquiries:

South West and Ireland – Oli Hunter – 07917 462225 – oli@saddleback.co.uk
South East – Justin Hoy – 07917 462224 – justin@saddleback.co.uk
The North – Michael Fish – 07917 462223 – michael@saddleback.co.uk