SEKA Bikes appoints Kuga Sports as UK and Ireland distributor

SEKA Bikes has appointed Kuga Sports as its exclusive distributor for the UK and Ireland markets.

Through this new partnership, Kuga Sports will lead distribution in the UK and Ireland, support retailers, and develop the SEKA brand across both markets.

“We’re incredibly excited to partner with SEKA Bikes and introduce the brand to the UK audience. SEKA represents innovation, performance and cutting-edge design, values that align perfectly with Kuga Sports. Alongside our other leading brands, SEKA further reinforces our commitment to bringing world-class cycling products to UK riders,” the company stated.

SEKA’s bike platforms combine ultra-lightweight high-modulus carbon fibre construction with aerodynamic tube shaping and the brand’s proprietary WindEye technology. Featuring fully integrated cable routing, wind tunnel-tested and UCI-approved designs, the range delivers both performance and clean aesthetics. With frame weights starting from just 685g and generous tyre clearance, SEKA bikes are built for speed, efficiency and versatility.

Customers and retailers will now gain direct access to SEKA’s latest bike models, technical support, demo opportunities and future product launches through Kuga Sports. Already established in the UK as a distributor of premium cycling brands including TOKEN, DeFeet and Berk Composites, Kuga Sports continues to strengthen its position within the high-performance cycling market by adding SEKA Bikes to its growing portfolio.