Silverfish appoint Peter Clegg as National Account Manager

Silverfish has announced that from 1 February 2021, Peter Clegg will become the group’s National Account Manager.

Currently Northern Territory Manager, Clegg has an in-depth knowledge of the Silverfish portfolio of market leading brands. Before joining Silverfish in 2008, he worked in senior sales roles at Bianchi / Cycleurope.

Dawn Adams, Silverfish Sales Manager, said: “We are really pleased to be able to recruit from within for this important role. Peter has fantastic industry-wide experience and a passion for ensuring effective and productive customer relationships. Silverfish is ever more committed to close partnerships with our key retailers as they evolve and thrive in an exciting market place.”

Peter Clegg added: “It has been a great privilege and joy to cover the North (and indeed Scotland when I started) for Silverfish over the past 13 years. I can honestly say all the dealers I have dealt with have been great and I’m lucky to call many of them friends as well as customers, although I am sure some are glad to see the back of me!”

“Looking forward, I’m keen to start on this new challenge and working closely with both my existing and new National Accounts to help them navigate the challenges and opportunities that the recent growth in cycling provides.”

Peter can be contacted on 07717 362523 or by email

CushCore have previously announced its new partnership with Silverfish to be the exclusive distributor of its growing range across the UK and Ireland.