Specialized announce David Schriber as Chief Marketing Officer
Specialized CEO, Scott Maguire announced today that David Schriber will be joining Specialized as Chief Marketing Officer as of October 3.
Maguire said, “I am confident that there is no better marketer in the world for the Specialized brand at this moment than David. He will lead us to engage and inspire millions of new and existing riders, delivering on our purpose of Pedaling the Planet Forward. His cultural awareness and digital marketing capabilities will be an incredible combination with our deep focus on innovation.”
Specialized Founder and Chief Rider Advocate, Mike Sinyard added, “David has been an advisor and friend of our brand for over a decade, helping us with breakthrough projects like Status. I’ve watched and learned from David as he’s led brands including Nike, Burton Snowboards, and MasterClass to the number one position in their markets; I know he’ll do the same for Specialized. I learn from David every time we connect. I could not be more stoked that he’s coming on board.”
David started by founding a retail board sports business while he studied computer science and English in college. David’s experience includes working in global markets, marketing hardgoods, softgoods, and software as a service. He has led physical and digital retail groups, including all of Nike’s. He’s built internal teams and teams of athletes, entertainers, and influencers, and helped realize monumental achievements like taking snowboarding to the Olympics. David employed his computer science interest to lead marketing into digital and social media since their beginnings (Apple’s first app, Facebook’s first ad, the first Clio Award for digital, even Europe’s first commercial toll-free phone number).
About his new post, Schriber shared, “I’m coming to Specialized because I deeply believe in the future of cycling generally, and Specialized specifically, to improve the lives of billions of people around the world at a time that the world needs it most. I see that Specialized, like no other brand, is tackling the challenges of humanity and our planet with cycling solutions. Coming from the unlikely intersection of the origins of mountain biking and Silicon Valley, Specialized—especially Turbo—is changing the world for the better. As Specialized moves to serve new riders with new products in new channels at greater scale, I’m drawn to join the team and do what I can to help people and the planet thrive by bike, but also to keep it real for the riders who define cycling and make us great.”
