Spiuk will return to the UK market, utilising a dealer direct sales model, as led by UK sales manager Chris Taylor.
Taylor said of the change: “As we see in many other territories, the development of our dealer direct strategy will enable us to support retailers in a more reactive and mutually beneficial manner; with various POS, product training and stock-in options available to suit customer needs.”
When asked about hot tips for bike shops for the key selling season, the firm points to the strong reception for lines like the new Eleo, Korben and Profit Aero helmets, which have been priced at attractive levels against competitors since the change of model.
Meanwhile, the footwear category on which the firm has built its reputation is bolstered by additions like the Almada for road cyclists and Alpada for mountain bikers seeking more robust footwear. Triathlon and more leisure suited models also feature.
Taylor added: “Working alongside Gaizka and the Spiuk team we feel that we can bring a product offering that is both unique in style and performance at key price-points within the UK market. Appreciating that the UK is a competitive market both on and offline, with many brands bringing fantastic product, Spiuk is focused on making the best possible product and providing rapid customer support alongside online marketing support and a range of in-store POS options.”
A marketing drive is shortly to begin to support dealer sell through, according to Taylor.
Shops interested in becoming a retail partner can contact Taylor by email here.
CyclingIndustry.News’ recent release of our annual UK market report has great detail on the helmet, footwear and clothing market’s form and top-selling labels. To enquire about purchasing the report in full, contact the editor here.