SRAM lines up ambassadors for 2019 Womens Programme

SRAM has unveiled a lengthy list of global ambassadors for its Women’s Programme for 2019.

SRAM’s Women’s Programme is dedicated to getting more women on bikes through education, riding clinics and a general demystifying of bikes and bike culture.

The latest list of global ambassadors includes returning faces and new arrivals (see the full list below).

The brand has released a schedule of events for North America, with event dates for Europe and Australia to be announced soon.

The bicycle industry has been grappling with its lack of diversity and the proportional lack of women on bikes. British Cycling’s “a million more women on bikes by 2020” campaign continues, but was no doubt hampered when the organisation was mired in a damaging sexism row. Last year, Cycling Industry News asked a panel of industry experts for their thoughts on the things the industry gets right and wrong when reaching out to a wider demographic.

SRAM’s Women’s Programme 2019

North American Road Ambassadors

European Road Ambassadors

North American Mountain Ambassadors

European Mountain Ambassadors

Australian Ambassadors