SRAM lines up ambassadors for 2019 Womens Programme

Thursday, 21 March 2019 Jonathon Harker

SRAM has unveiled a lengthy list of global ambassadors for its Women’s Programme for 2019.

SRAM’s Women’s Programme is dedicated to getting more women on bikes through education, riding clinics and a general demystifying of bikes and bike culture.

The latest list of global ambassadors includes returning faces and new arrivals (see the full list below).

The brand has released a schedule of events for North America, with event dates for Europe and Australia to be announced soon.

The bicycle industry has been grappling with its lack of diversity and the proportional lack of women on bikes. British Cycling’s “a million more women on bikes by 2020” campaign continues, but was no doubt hampered when the organisation was mired in a damaging sexism row. Last year, Cycling Industry News asked a panel of industry experts for their thoughts on the things the industry gets right and wrong when reaching out to a wider demographic.

SRAM’s Women’s Programme 2019

North American Road Ambassadors

European Road Ambassadors

North American Mountain Ambassadors

Angi Weston – Radical Roots MTB
Caroline Washam – Spoked LLC.
Rebecca Rusch– World Champion on and off the bike
Leigh Donovan – I Choose Bikes
Lindsey Richter – Ladies AllRide
Meredith Brandt– Grit Clinics
Katie Holden – Globe Trotting Cyclist
Lisa Mason – Women’s Freeride Movement

Anne Galyean – Yeti Ambassador
Anita Naidu – Rocky Mountain Ambassador

Kelli Emmett– Juliana Bikes
Anka Martin – Juliana Bikes
Sarah Leishman – Juliana Bikes
Juliana Free Agents
- Porsha Murdock
- Clare Hamilton
- Alex Pavon
- Brittany Phelan
- Emily Slaco