SRAM has unveiled a lengthy list of global ambassadors for its Women’s Programme for 2019.
SRAM’s Women’s Programme is dedicated to getting more women on bikes through education, riding clinics and a general demystifying of bikes and bike culture.
The latest list of global ambassadors includes returning faces and new arrivals (see the full list below).
The brand has released a schedule of events for North America, with event dates for Europe and Australia to be announced soon.
The bicycle industry has been grappling with its lack of diversity and the proportional lack of women on bikes. British Cycling’s “a million more women on bikes by 2020” campaign continues, but was no doubt hampered when the organisation was mired in a damaging sexism row. Last year, Cycling Industry News asked a panel of industry experts for their thoughts on the things the industry gets right and wrong when reaching out to a wider demographic.
SRAM’s Women’s Programme 2019
North American Road Ambassadors
- Ayesha McGowan
- Kym NonStop
- Lentine Alexis
- Sam Scipio
- Crystal Haggard
- Emily Kachoreck
- Meredith Miller
- Laura King
- Meg Fisher
European Road Ambassadors
North American Mountain Ambassadors
- Angi Weston – Radical Roots MTB
- Caroline Washam – Spoked LLC.
- Rebecca Rusch– World Champion on and off the bike
- Leigh Donovan – I Choose Bikes
- Lindsey Richter – Ladies AllRide
- Meredith Brandt– Grit Clinics
- Katie Holden – Globe Trotting Cyclist
- Lisa Mason – Women’s Freeride Movement
- Kelli Emmett– Juliana Bikes
- Anka Martin – Juliana Bikes
- Sarah Leishman – Juliana Bikes
- Juliana Free Agents
- Porsha Murdock
- Clare Hamilton
- Alex Pavon
- Brittany Phelan
- Emily Slaco
European Mountain Ambassadors
- Karren Eller (GER)
- Kathi Kuypers (GER)
- Steffie Teltscher (GER)
- Antje Kramer (GER)
- Angie Hohenwarter (AUT)
- Anne-Caroline Chausson (FRA)
- Julia Hofmann (GER)
- Pauline Clementz (FRA)
- Cloe Gallean (FRA)