Taipei Cycle has revealed that its 2021 show will occur in conjunction with a new virtual event scheduled for March 2021. The move aims to help the cycling industry continue business during the current Covid-19 pandemic.
During a press conference this morning, Walter Yeh, president of the show’s organising body Taitra, announced the change to an audience of domestic and international media. Yeh was joined by industry experts, Michael Tzeng, President and CEO of Merida, Bonnie Tu, Chair of Giant Group, and Robert Wu, Chair of KMC at the Leaders Panel. A full recap of this event is to be published on CI.N shortly, with special attention paid to the export business and challenges posed to Taiwan’s industry this year.
Yeh said: “The pandemic has transformed the dynamic of trade and business and shifted the world towards being digital. We are excited to embrace that change with Taipei Cycle Online. Our joint exhibition platforms offer an innovative solution to our international exhibitors and attendees who, like us, want to continue getting the business of the cycling industry done whilst we weather the storm of COVID-19.”
The online show will feature a virtual hall that will display unique exhibitions to visitors whilst an online networking platform will be made available to schedule business meetings. Additionally, events taking place during the physical show will be live streamed to ensure viewers do not miss out. Furthermore, access to insights on buyer demographics will also be available following the show to inform marketing personnel.
Whilst it may seem that the physical event will take a backseat to the new virtual show, that is far from true. The physical show will highlight Taiwan’s bike industry and feature the latest cutting-edge technology. Additionally, it will feature dedicated exhibits to Complete Bicycles, Bicycle Parts, Bicycle Accessories, E-Bikes & Drive units, Cycling Services, and Smart Cycling Devices. The number of companies exhibiting E-Bikes and Drive units is expected to exceed 200 booths, doubling in size since last year.
The press conference can be recapped upon here.
In July this year, Taipei Cycling announced it had began inviting registration for its 2021 exhibition after the physical show was cancelled due to the Covid-19 pandemic.