Tern is the latest bike brand to offer a click and collect sales platform, in the UK and Ireland only.
Via an online sales site, customers can order their bike – after which bikes must be collected in store.
Discussed at length by CIN’s Ask the Trade panel in our first mag of the year, the click and collect (or reserve and collect) phenomenon is becoming more attractive to bike brands, with the likes of Specialized, Madison (via Freewheel.co.uk) and others jumping in.
Via the Tern Store, due to launch by the end of the month, Tern will showcase its full product options (23 for the UK market and twice that if colour options are included), featuring general town, urban performance and e-bikes.
Trade distributor Moore Large said its retailers typically stock between four and 12 models, so the online Tern Store provides an easy buying process for Tern customers looking for a specific model.
In line with its re-seller policy, all bicycles purchased via the Tern Store must be collected in-store and handed over to the consumer with a professional assembly and demonstration.
Moore Large stressed that consumers will have no choice but to opt for delivery via a Tern retailer to complete their purchase.
Click & Collect is expected to account for 14% of total online spend within three years.
Dealers interested in becoming a Click & Collect partner for all Tern bicycles and accessories are urged to fill out a form from their Area Sales Manager.
Tel: 01332 274253