Transport for London has partnered with Sport Relief in a move designed to boost active travel in London and provide funding for the charity.
In a campaign that will encourage people to walk or cycle, with various incentives on offer, the partnership challenges participants to pledge to get active here.
Running from the 18th to 20th of March, Sainsbury’s will run its annual Sport Relief Games events at Queen Elizabeth Olympic Park and at locations across the Capital. The games will give people the chance to walk, swim or cycle by signing up to do one of three events: Sport Relief Mile, Swimathon at the Aquatics Centre, or a cycle ride at Lee Valley VeloPark.
TfL’s ‘Time to Cycle’ hub will also be at the park, offering an opportunity to learn more about cycling in London. TfL’s staff will be available to provide advice to potential cyclists, offering tips on bike security, cycle training, route planning, new infrastructure and much more. Prizes will be available as a further incentive to pledge.
Leon Daniels, Managing Director for Surface Transport at TfL, said: “We are really excited to be partnering with Sport Relief. This is a great opportunity to get active whilst raising money for disadvantaged people both at home and abroad. Whether it’s pledging to walk or cycle one journey a day, or enjoying what London has to offer on a walk around the Circle line – we have lots of fun activities available for all ages and abilities.”