Trek UK+ announces new Country Manager, Jim Poulton
Jim Poulton has become Country Manager for Trek UK+ (UK, Ireland, Poland, Czech Republic & Slovakia) following the retirement of Nigel Roberts.
Nigel Roberts has retired following 33 years at Trek and 26 years managing the business. “Nigel leaves with a great legacy,” says Harald Schmiedel, VP Trek Europe. “We wish him a happy retirement and thank him for everything he has done for the bicycle company.”
Nigel’s strategic leadership established Trek as a leading bicycle brand in the UK, and its successful expansion into Poland, Ireland, Czech Republic and Slovakia, becoming the UK+ subsidiary that it is today. Nigel said: “I am incredibly proud of how the UK and UK+ business has progressed since I started back in 1991. It has been an amazing journey, and I never envisioned the tenure that I have had. I’ve not done it alone; I’ve had a brilliant team around me who will continue to bring the same innovation and dedication in this new chapter of Trek UK+.”
Jim Boulton becomes Trek UK+ Country Manager
Since graduating from the University of Sheffield Jim has held commercial & finance positions across the Financial Services, Food Ingredients and Office Products industries. Jim has lived and worked in France and the US but been based in Trek’s Milton Keynes HQ since 2011 leading Trek’s finance functions across the continent. Jim has been instrumental in driving financial strategies that have significantly improved the company’s profitability and operational efficiency. He played a key role in expanding Trek’s market presence across Europe, contributing to the company’s growth in market share in the region.
Harald Schmiedel, VP Trek Europe: “Over the last 13 years, Jim has proven time and time again his great business acumen coupled with excellent analytical understanding and strong leadership, which I am confident will make him an outstanding leader for our UK+ business.”
Jim Poulton said: “I am honoured to have this opportunity to lead the UK+ business at Trek. Trek’s business has been founded on partnership with our retailers, and on working hard to contribute to our customers’ success. I believe we have a strong team who are fully committed to that aim. We are ready to work hard in partnership with you to drive our respective businesses forward, towards our goal of being your favourite supplier.”