Velofix direct deliver service launches with five key brands

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Velofix has now launched its ‘Direct’ service alongside five initial partners – Ellsworth, Yeti, Van Dessel, Turner Bikes and Spot Bicycles.

Having told CyclingIndustry.News of its plans to service bike brands delivering direct to consumer last month, the direct service will now allow customers to purchase online from their chosen brand, before Velofix picks up the build, services and delivers at no additional charge.

Available in the US and Canada at present, the service is designed to eliminate any user set up errors that could otherwise occur on bike that might not be fully set up on delivery. Velofix’s co-founder hinted in our interview that the UK and Australian markets are on the company’s radar for global franchise expansion.

“E  Commerce  and  the  expectations  from  consumers  for  a  direct  model  are  forcing  change  in  the  Bike   industry.  Today  all  bicycle  manufacturers  need  to  have  a  dependable  and  efficient  last-­‐mile  delivery   program  in  place,”  said  Velofix  co-­‐founder  Chris  Guillemet.  “The  single  biggest  challenge  to  fulfill   customers  expectations  for  a  direct  sales  model  in  the  bike  industry  is  the  need  for  the  bikes  to  be   assembled,  fit  and  for  a  safety  check  to  be  performed.

“With  nearly  40  Mobile  Bike  Shops  on  the  road   now  and  over  75  expected  by  year’s  end  Velofix  is  the  solution  that  is  going  to  make  last-­‐mile  delivery  of   bicycles  and  accessories  to  consumers  a  reality.”

In the PR announcing the launch of Direct Service, the firm suggests that it can easily slot into other manufacturer’s back-end infrastructure, suggesting that the aforementioned labels may only be the first to sign up.

To read more on the rise of the mobile mechanic and the last mile delivery practice, read our editor’s comment here.