Velofix has now launched its ‘Direct’ service alongside five initial partners – Ellsworth, Yeti, Van Dessel, Turner Bikes and Spot Bicycles.
Having told CyclingIndustry.News of its plans to service bike brands delivering direct to consumer last month, the direct service will now allow customers to purchase online from their chosen brand, before Velofix picks up the build, services and delivers at no additional charge.
Available in the US and Canada at present, the service is designed to eliminate any user set up errors that could otherwise occur on bike that might not be fully set up on delivery. Velofix’s co-founder hinted in our interview that the UK and Australian markets are on the company’s radar for global franchise expansion.
“E Commerce and the expectations from consumers for a direct model are forcing change in the Bike industry. Today all bicycle manufacturers need to have a dependable and efficient last-‐mile delivery program in place,” said Velofix co-‐founder Chris Guillemet. “The single biggest challenge to fulfill customers expectations for a direct sales model in the bike industry is the need for the bikes to be assembled, fit and for a safety check to be performed.
“With nearly 40 Mobile Bike Shops on the road now and over 75 expected by year’s end Velofix is the solution that is going to make last-‐mile delivery of bicycles and accessories to consumers a reality.”
In the PR announcing the launch of Direct Service, the firm suggests that it can easily slot into other manufacturer’s back-end infrastructure, suggesting that the aforementioned labels may only be the first to sign up.
To read more on the rise of the mobile mechanic and the last mile delivery practice, read our editor’s comment here.