Velorution opens fifth London store in Chelsea

Velorution has announced the opening of its fifth London-based premium urban lifestyle cycling store in the borough of Chelsea, open seven days a week.

Specialising in urban, electric and folding bikes alongside apparel and accessories, the store can be found at 325 King’s Road, Chelsea, SW3. The store aims to bring a unique and affordable offering of the latest innovations in electric, urban and folding bikes, as well as an extensive kids range.

Conrad Lewis, Velorution’s Managing Director, said: “At Velorution, our focus is on forward-thinking, innovative products and we aim to be the preferred destination of the urban cyclist. Our products hold an impressive history in winning design and innovation awards from the industry. The Chelsea catchment has been a target location for us and having the opportunity to launch our range on the iconic King’s Road was one we could not miss.”

Velorution’s other London locations include: Marylebone, Islington, Portland Street and Hackney.

Velorution Chairman, Jonathan Cole, added: “Following the success of our crowdfunding earlier this year we continue to strengthen our omni-channel offering, first with the acquisition of online e-tailer Always Riding in January and now with the opening of this wonderful new retail experience on the iconic Kinds Road in Chelsea. We have a very strong focus on our unrivalled range of electric and folding bikes.”

The new store can be found adjacent to the Bluebird Cafe and Beaufot House on the corner of Beaufort Street and the Kings Road.

Hayley Everett

Multimedia Reporter

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