Tern Bicycles has announced the appointment of Arleigh Greenwald of Bike Shop Girl Family Cyclery and Shift Up Podcast fame.
A prominent cycling advocate in America, Greenwald has blogged, recorded and personally guided many people (with a recent focus on families) through the process of getting started cycling. Likewise, Greenwald has become a strong advocate for the cargo bike’s ability to replace car journeys where feasible, as well as offering up virtual maintenance and riding tips vlogs.
“We’ve worked with Arleigh for many years and she’s always been one of our favorite and most knowledgeable dealers,” said Steve Boyd, General Manager for Stile. “When we heard that Arleigh was closing her bike shop in Denver to move with her wife and kids to the East Coast, and that she was looking for something new to focus on, we jumped at the opportunity to add her to the team. Her experience as a bike shop owner, bike mechanic, and former Tern dealer are all invaluable — and her feedback has often made us rethink how we design our products. We’re really excited to bring her onboard.”
As Stile Product Marketing Manager, Arleigh will be responsible for content creation and dealer training for the North American market. In addition, Arleigh will be part of the Tern Global Product Development Team, helping to shape the future of the Tern Bicycles lineup.
“When I think of all the brands I’ve worked with across the bike and outdoor industries, Tern has always been a leader in making thoughtfully designed products to help people bike more,” said Arleigh. “Even more importantly to me, they value their dealers and customers above all. They always listen for feedback, design to solve problems, and always focus on customer satisfaction. I’m thrilled to be part of a company working to make a sustainable future through cycling.”
Throughout 2017 and 2018 The Shift Up Podcast was run on CyclingIndustry.News with guests ranging from mobility and market data expert Jay Townley through to PedalLove Director Melissa Balmer, among many more well-known industry names.