Beryl Bikes launches in Hereford

British urban cycling brand, Beryl, has added another location to its portfolio of bike shares, with the latest addition being Hereford.

Beryl will be working with local cycle delivery and logistics partner, Pedicargo, to ensure smooth operation of the scheme. Pedicargo will develop bespoke cargo bikes to service and redistribute Beryl Bikes within the area.

An initial roll out of 75 bikes will today, before 150 of Beryl’s emerald bikes will be available across the city. To hire a bike, users must use the Beryl app, and the bikes are able to be picked up and dropped off in marked ‘Beryl Bays’ positioned in key locations around the area.

Riders will have a payment choice of ‘pay-as-you-ride’, requires a £1 unlock fee plus 5p per minute, Minute Bundles which start at 100 minutes for £5 (no unlock fee) or Day Passes, which gives a rider 24 hours of unlimited riding for £12.

The three-speed gear bike has a step-through design suitable for riders from 4’11” to 6’5”. They are also fitted with the company’s patented Laserlight Technology, combining a bright, dynamo-powered white light with a green laser projection, visible at night. This allows riders to be seen in blind spots and forewarn pedestrians that they’re on the road when riding in the dark.

Councillor John Harrington, Cabinet Member for Transport and Infrastructure, said: “The new Beryl Bikes scheme will be a fantastic addition to the many active travel options offered throughout our Choose How You Move Project. They will make short journeys in and across the city much easier, reduce congestion and vehicle emissions, and help to get more people out and about using healthy, active, sustainable transport.

“We’re delighted to welcome the first 75 Beryl Bikes to Hereford and look forward to a further 75 arriving soon. The bike will make travelling around Hereford both easier and healthier for local people and visitors, and the local environment will benefit from reduced pollution and better air quality.”

Phil Ellis, Beryl CEO, said: “We’re excited to bring bike share to Hereford for the first time and make it easy and fun to get around the city by bike. Hereford is the perfect place for cycling and we’re pleased to be working with a dedicated and committed team at the Council to bring this project to life.”