to offset CO2 emissions from shipments, a bicycle shipping service for cyclists, has announced the launch of a new sustainability initiative in line with Earth Day 2019 to offset the carbon emissions resulting from its shipments.

The initiative, which came in to effect earlier this month, is a bid to reduce the environmental impact of shipping bikes, wheels and gear. is working in conjunction with its primary carrier, UPS, by purchasing carbon offsets through UPS to mitigate the greenhouse gas emissions. UPS then retires an equivalent amount of carbon offsets from verified carbon reduction projects, which have included forest management, methane and landfill gas destruction and wastewater treatment.

William Alcorn, President, said: “At, we believe that we must take an active role in the journey toward preserving our planet and growing our sport. The path to sustainability starts with us.”

Besides its new carbon offset programme, the company has already adopted other environmentally-friendly practices in an attempt to be more sustainable, such as helping to reduce the impact of customer travel and having a remote workforce. is also working to reduce its own materials consumption, sourcing boxes locally and recycling.

The firm additionally supports a variety of advocacy and cycling non-profit organisations which work towards greater and safer opportunities for cyclists on and off-road, to increase the sustainability of cycling as a sport. Vice President, Sue George, said: “To sustain the sport of cycling, we have to help it grow – and grow responsibly. When we give, we want it to count. That’s why we support advocacy groups and non-profit grassroots programmes whose missions track with ours.”

More information on’s sustainability initiative can be found here.

Earlier in the year the company celebrated a key milestone, announcing it had served half a million cyclists’ shipping needs. Customers can Schedule shipments 24 hours a day, seven days a week via mobile phone, tablet or desktop.

Hayley Everett

Multimedia Reporter

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