Bikerumor sold to GearJunkie parent Lola Digital Media

Bikerumor founder Tyler Benedict has announced the sale of the cycling news and reviews site to the outdoor focussed Lola Media Group.

The deal took place at the close of 2020 according to the website’s blog, which updated with details on Friday. Benedict founded the website in 2008, something which he wrote was an avenue worth trying as he “didn’t want to get a real job”. He had drawn inspiration from sites like Engadget and had wanted to create a similar format for the cycling world.

Benedict will remain editor-in-chief as part of the deal and the team of writers follows alongside. These include editors Zach Overholt, Cory Benson, Jessie-May Morgan and Kristi Benedict.

“I initially built Bikerumor to be the cycling-tech site that I’d personally want to read. That meant a focus on the products and tech, written in a way that resonated with riders at every level of the sport,” said Benedict in the official PR.

“Joining the AllGear group gives Bikerumor the resources needed to reach a broader audience, develop the next generation of riders and readers, as well as amplify the deep technical coverage and reviews we’re known for,” he added.

“Bikerumor has long been a mandatory daily read for anyone concerned with the zeitgeist of cycling and gear,” said Stephen Regenold, VP of Strategy at Lola Digital Media. “Cycling is a personal passion for me and several of the editors within AllGear, and we’re thrilled to have Bikerumor as a part of the group.”

The Lola Digital Media portfolio includes brands such as GearJunkie, Autowise, GearHungry and ExplorersWeb among others.