Brose e-Bike drive wins German Design Award 2020

Brose has announced its e-Bike drive, the Drive S Mag, has been awarded the German Design Award 2020 from the German Design Council.

The German Design Council is made up of an international panel of experts who awarded the drive in the category ‘Excellent Product Design – Bicycles and E-Bikes’ for its innovative design. This year the judges reviewed more than 5,000 submissions.

The S Mag impressed experts for being the first of its kind to be made in a magnesium die casting process, making it 15% smaller and 500g lighter than comparable aluminium e-Bike drives.

Software optimisation and improved electronics provide up to ‘410% support’, according to Brose, in addition to a maximum power of 90 Newton metres over a wider cadence range. The drive features an additional assistance mode, ‘Flex Power Mode’, while the Cadence Power Control (CPC) enables riders to utilise up to 30% more power. Progressive Pedal Response (PPR) also provides a fast drive response, especially on challenging climbs.

Dr Thomas Leicht, Senior Vice President Brose Antriebstechnik, said: “With the Brose Drive S Mag we have succeeded in creating a lightweight drive for an agile e-mountain bike riding experience. Thanks to its minimalist design, it fits discreetly into the e-Bike frame.

“Besides having further optimised the drive unit, we are proud to have won another award – the German Design Award 2020.”

Earlier in the year, the drive received the Design and Innovation Award 2019.

Hayley Everett

Multimedia Reporter

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