ZyroFisher’s coffee at CoreBike puts 50 people on bikes

Contributions to World Bicycle Relief’s fundraiser at CoreBike will see 50 people given access to bicycles as part of the charity’s ongoing work to mobilise communities across the globe.

£500 was raised through voluntary contributions to World Bicycle Relief at Corebike 2020 and ZyroFisher will match this amount. As a result a total of £1029.10 will be handed to the charity organisation. This money was raised thanks to the generosity of those who used the SRAM barista’s complimentary hot drink stand.

ZyroFisher nutrition brand Torq, which has its own coffee offshoot, provided the coffee beans for the fundraiser.

Allison Dufosee, CEO, World Bicycle Relief UK commented: “Thank you to all of the Zyrofisher baristas manning the SRAM coffee destination at Corebike recently. This amazing activation will see 50 lives changed by providing a bicycle to those who have only ever walked. Thank you for believing in the Power of Bicycles!”

Luke Hammil, Group SRAM Brand Manager, ZyroFisher added: “ZyroFisher have always been proud supporters of the World Bicycle Relief charity and we’re delighted that the UK’s IBD’s are continually supportive of the initiatives that the charity is delivering. Thanks to the donations this year a further 8 bikes will be provided into the rural communities that will most benefit from mobilization.”

World Bicycle Relief was founded in 2005 by F.K. Day, a founder of SRAM, and Leah Missbach Day and has since provided more than 375,000 bicycles to communities across the globe where distance had been a barrier to independence and livelihood.

To find out more about World Bicycle Relief visit: worldbicyclerelief.org.