Cube expands Waldershof production site with new storage warehouse

German bicycle manufacturer, Cube, has announced that it is expanding its production site with an additional storage warehouse, which will be built next to the current production halls in Waldershof, Germany.

Thanks to the new high-bay warehouse, a relatively small amount of ground surface is needed, which is why no activity is planned to take place on the ground floor of the warehouse. This way, an area of only 6,400 m2 will be used to realize a warehouse that would normally occupy 54,000 m2.

The fully automated warehouse will be directly connected to the existing production halls, ensuring that the automated transport is able to avoid freight routes and stock flow is improved.

Marcus Pürner, CEO of Cube, said: “This high-bay warehouse, which will be fully automatic and highly compressed, will ensure that we can continue to meet the demand for bicycles. Due to the difficult supply situation worldwide and in Asia in particular, we want to be able to compensate for these fluctuations. We need to do that by increasing our stock”

“We are talking about delivery times of up to 900 days. That is almost three years! Some Asian suppliers no longer accept orders before 2023,” explains Pürner. “There is a huge worldwide demand for raw materials in the bicycle industry, but also the industry in general. Aluminium, for example, is already scarce. And if one bicycle part is missing, we may no longer be able to build a specific bicycle. And that’s why CUBE needs to stock up.”

We have reduced our purchases from Asia by 100,000 bicycles. These bikes are now produced in Waldershof,” Pürner added. “We want and need to become more independent from Asia. For example, we are currently in the process of setting up our own rim production.”

A new parking deck for employees is also included in the plan. In addition, Cube has also started the construction of an 11,000 m2 hall in Lorenzreuth near Marktredwitz for the storage of accessories.