Cycle Republic partners with PruGOals cycling initiative

Cycle republic has partnered with life assurance and financial services company Prudential to help deliver the fourth year of its PruGOals programme.

Developed in 2016, PruGOals was established to empower young people from a mix of socio-economic backgrounds to improve their personal well-being, confidence and employability.

Since its launch, the programme has used cycling as a tool to help improve physical well-being and instil important social, teamwork and confidence skills required to complete the programme’s six-month schedule.

This year, the initiative will provide each young person with a new bike, cycling accessories, training and mentoring, culminating in participants riding the Prudential RideLondon-Surrey 46 sportive on 4th August.

Cycle republic will provide all the cycling equipment for the programme including a bike, helmet, lock and light set. The bike supplied for this year’s programme is a custom designed Raleigh Strava, complete with subtle PruGOals branding, and selected for its comfortable riding position and versatility.

The retailer has built and hand delivered each bike to the 21 participating schools, with its qualified mechanics completing a post-build inspection and hand-over process.

Cycle Republic Managing Director, Peter Kimberly, said: “We’re delighted to be supporting PruGOals again, it’s a fantastic initiative. We want to be at the heart of the community supporting grassroots cycling initiatives just like this. We want to wish everyone involved in PruGOals the best of luck and many happy years of cycling.”

Cycle Republic will work alongside five other partners to deliver the initiative; Classic Challenge, Dame Kelly Holmes Trust, TeachFirst, Greenhouse Sports and The Transformation Trust.

Jane Rawnsley, Group Head of Corporate Responsibility for Prudential, added: “We hope as part of this programme the young people go away with a real love of cycling; skills they can take forward and transfer into other aspects of their lives. It’s something we hope is the legacy of PruGOals.”

The PruGOals programme will conclude in early August at the Prudential RideLondon-Surrey. To register interest or to find out more, visit or Cycle Republic’s blog.

Hayley Everett

Multimedia Reporter

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